launch

So your content management driven website is a shiny new yacht sitting in port. Your vendor just built it. The outside is spit polished, the engine hums, and the navigation tools are state of the art. You imagine yourself as Donald Trump when you step aboard. But wait! There’s no fuel in it. The inside hasn’t been decorated yet. The galley doesn’t have a drop of champagne. And as you peer out into the rough seas of a CMS website launch, there are some mighty big waves. Sound familiar? Sound scary?